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Contact: Marcus Young
Ph. 415.353.5692
myoung@jsaweb.com
FOR IMMEDIATE RELEASE
JSA HELPING BUSINESSES GET THEIR MESSAGE HEARD AMONG THE DIN OF BAD ECONOMIC NEWS
Web-Based Campaigns Pay Big Returns With Targeted Messaging
November 12, 2008—San Francisco, CA. At a time when it seems like all the news is bad, what if you
actually have a good story to tell? For many local businesses, telling a positive story among a tide of
negative news is often the difference between staying afloat and being washed away. In uncertain economic
times, getting positive business news into the public sphere can be a daunting task. But San Francisco-based
JSA/sf has been at the forefront of helping area businesses get their positive story heard against the
otherwise non-stop stream of negative economic press. JSA/sf leverages its considerable expertise in crisis
management communications to help businesses maintain their visibility during tough economic times.
“The typical response by most businesses during a tough economy is the bunker mentality,” says Marcus Young,
Vice President of JSA/sf, and a leading expert in crisis management. “But in our experience, that is exactly
the incorrect approach to ensuring the long-term health of your business. We have helped companies maintain
market share during a crisis by reinforcing public opinion of their value as a company. With an effective
public awareness campaign, companies can remain above the fray and ensure that their services remain
essential to their clients and, above all, that they emerge from the downward cycle as a market leader.”
JSA/sf works with companies to uncover and polish their positive messages and to position that message in
the public consciousness. “Companies often need help with the basics in a crisis situation,” said Young.
“We have become expert at identifying those messages and at creating customized communications platforms
that include executive media training, brand-renewal, and public relations campaigns to position companies
in the best possible light and to make sure their voices are heard.”
Current market conditions are difficult. The continuous stream of negative news tends to reinforce public
opinion that times are tough and they will get tougher. “It is now more critical than ever for successful
businesses to tell a different story,” said Young. “We happen to think a strategy for success put in place
now is vital to maintaining relevancy tomorrow.”
About JSA/sf
JSA/sf is a division of Jeffrey Scott Advertising. JSA is a full service marketing, branding, advertising
and public relations firm with offices in San Francisco and Fresno, California. With over 30 years of
experience, JSA brings a wealth of industry knowledge to a diverse group of clients including residential
and commercial real estate, automotive, healthcare, hospitality and the service industry.
MEDIA ARE INVITED TO SPEAK WITH MARCUS YOUNG AND TO DISCUSS CRISIS MANAGEMET CASE STUDIES, PLEASE CONTACT:
MARCUS YOUNG AT JSA | 415.353.5693 | MYOUNG@JSAWEB.COM
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